After 33 years with Frito Lay, Chuck Wilson retired in 2013. Well, sort of. Currently, Chuck is the Board President of Beloit Meals On Wheels, the Chair of the Greater Beloit Chamber of Commerce Ambassadors, and the Secretary of the Noon Lions Club. He volunteers his time to provide leadership and strategic planning, attend to meeting agendas, celebrate ribbon cuttings, volunteer at events, and deliver meals.

Chuck has also served on the boards for the Salvation Army and the ADRC & Nutrition Advisory Committee, he led the installation of playground equipment at Merrill Avenue, helped remodel the Dutter House during a United Way Blackhawk Region Day of Caring project, rung bells for the Red Kettle, assisted with the YMCA Community Strong Kids campaign, helped with the homeless shelter for veterans, and mentored a veteran just to name a few.

Chuck Wilson embodies what it means to be a compassionate, caring leader in the community. Chuck exemplifies what volunteerism can look like before and after retirement. Volunteers like Chuck are the foundation and lifeblood of the Beloit Meals On Wheels mission. Volunteering in any capacity makes the community stronger and a better place to live, work, and play. By volunteering, you’re helping people in need, supporting a worthwhile cause, widening your social circle, and impacting the community in a way that brings happiness to your life.

Beloit Meals On Wheels is partnering with Frito Lay for a “Be Like Chuck” inspirational campaign to promote volunteerism and encourage everyone to give back to their community.

“Chuck is passionate for our cause, enthusiastic to help, and always willing to go that extra mile,” says Beloit Meals On Wheels Executive Director Ellen Wiegand. “We feel everyone should ‘Be Like Chuck’ and find a volunteer opportunity or several opportunities to give back and continue to strengthen our Beloit community.”

“Chuck’s nickname at Frito Lay was ‘The Mayor’ because he was involved in so many aspects of the Beloit area community. It’s not surprising to see him continue to have an impact on the community since his retirement. I continue to be amazed at how much energy he has to give back. Chuck was a mentor for me at Frito-Lay and continues to be an inspiration and friend,” says Frito-Lay Technical Director, Rob Hendrickson.

If you or someone you love is searching for a sense of purpose, connection, and impact—consider volunteering. To spread awareness in your community to volunteer and “Be Like Chuck,” you can purchase a t-shirt at Walnut Creek’s webstore at or stop in at 408 East Grand Avenue, Beloit. The team will make your shirt while you wait. To volunteer with Beloit Meals On Wheels, 2022 Greater Beloit Chamber of Commerce Nonprofit of the Year, please call 608-362-3683 or visit