Would you like to sponsor a Beloit Meals On Wheels’ event to help a GREAT cause and gain brand recognition and visibility? Here’s some data about sponsorships:
- 91% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality*
- 61% of consumers are willing to try a new brand, or one they’ve never heard of, because of its association with a particular cause*
- 50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services (44% in the U.S.)**
* 2013 Cone Communications/Echo Global CSR Study
** Nielsen 2013 Consumers Who Care Study
